at working, freelancing, entrepreneuring, whatever.
We’d all like to believe that getting a lot of clients and customers is as easy as flipping on a light switch.
But in real life it ain’t that easy… or is it?
Reason #1: You’re Fishing For Customers Instead Of Going To The Fish Market.
You could spend all your time looking for customers, but ‘looking’ doesn’t put bread on the table. Instead of calling out into the world, waiting for a reply, why not find out who already has access to your customers, and strike a deal with them?
Reason #2: You’re Using People Nobody Knows As Your References
When I started freelancing, I would use my successes as case studies. That worked … but not that well, because the people I helped didn’t have the influence to spread the word about what I did. When I got sick of busting my hump to get the phone to ring, I tried a different tactic: I decided to call up a few well-known marketers in my niche and give them some on-the-house work done.
A few solid successes later, and they’re spreading the word for me better than I could ever do on my own, and my freelance card is full.
Reason #3: You’re Not Charging Enough
and justifying why you’re worth that much. With rare exception we tend to undercharge for our products and services because we’re worried about people who shop for price. We don’t price according to the value a customer gets, rather than the price we think people are willing to pay.
Ask yourself, “Why should my clients pay 2x more than I currently charge?” Ask it over and over again until you get an answer you can really communicate, and hit your profit goals faster as well.
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